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Research papers

A well designed decision support system proves to be essential for an effective marketing information system

The paper introduces an emerging problem-solving technology that consists of people, knowledge, and computer software and hardware wired into the management process. This technology results from the evolution in the use of computer systems for...

Catalogue: ESOMAR Congress 1989
Authors: Olivier De Schrevel, Philippe Claeys
September 1, 1989
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Citation

De Schrevel and Claeys (1989a, September 01). A well designed decision support system proves to be essential for an effective marketing information system. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-well-designed-decision-support-system-proves-to-be-essential-for-an-effective-marketing-information-system